Construction barricades and sites can be a hassle for business owners. They are ugly, noisy, turn off foot traffic and prevent impulsive buyers from visiting your store — it’s a disaster. But who says that you can’t turn an unfortunate construction crisis into a larger-than-life marketing advantage?
At Color-X, we love oversized banners, advertisements, building wraps, wall murals, presentation graphics, flags, fencing, print point-of-purchase displays, decals, wearables…We know large prints make a big impact. And among dust, debris, and dins, wide format printing is an effective way to showcase your brand and make it stand above all others.
In the middle of renovations, construction barricades are an opportunity to go big with larger than life prints. Wide format printing is an increasingly popular form of marketing that allows businesses to leverage large images, texts, and graphics, that can be seen from a distance.
So if you’re looking to draw attention and pique curiosity from potential customers during construction season, large format printing helps you make the best out of a horrible situation.
With the capability to produce a graphic any size, the sky is the limit. But some large prints are better suited for specific industries than others. Examples of large format print marketing with signs and banners can be found everywhere in NYC: malls and Shopping Centers, movie theatres, festivals, information kiosks, trade shows, office buildings, conferences…
Below we highlight 6 examples of how reputable brands in NYC have used large format printing for construction barricades to their advantage.
Asics Hides Construction With Large Format “Opening Soon” Print
Shoewear and sports equipment brand Asics shows us how to turn a hideous construction barricade into a brand magnet. Large format printing is widely used for retail purposes in variable ways. One of the most popular cases is when brands subscribe to prints for construction barricades during pre-launch. The obvious option is to use a large print outside your store to market your products and create a buzz in the neighborhood.
Michael Kors Turns Construction Barricade Into A Larger-Than-Life Ad
Michael Kors is a fashion designer and he and his brand designs and sells ready-to-wear watches, jewelry, fragrances, and footwear. Here we have an example of a Michael Kors NYC location effectively using an unsightly construction space to form a larger-than-life magazine ad, covering his whole storefront — exactly what businesses should want in a large format print.
Google Posts Large Format Printed Ads At Intersections
Another great way to generate buzz and create awareness around your brand is to position yourself in a high-traffic intersection. Feel free to even go the extra block and plaster large prints on all main streets. Here’s an example of Google’s Android wrapping up their construction barricade with large prints; showcasing their latest releases to both auto and foot traffic.
Madewell Covers Construction With Floor-To-Ceiling Wrapping
Madewell is a women’s clothing line that sells bags, shoes, jeans and more. Their minimalist floor-to-roof print adds a trademark touch of sophistication to the existing background; transforming their construction barricade into what appears to be a thoughtful gift wrapped for the neighborhood. Wall murals can be deployed inside or outside a business space and are a fantastic way to fill the empty space on a large construction barricade.
Dolce & Gabanna Go Big With Big Madison Ave Print
Dolce & Gabbana is an Italian luxury fashion brand that sells womenswear, menswear, childrenswear, eyewear and more, so it’s only fitting that we see them setting up shop on Madison Ave. Remember: Large format printed retail barricades can also serve as eye-catching marketing opportunities. Here Dolce & Gabbana created a large graphic that stretches on one of the busiest shopping streets in the area — location is everything.
The Children’s Place Large Format Prints For In-Mall Store
Mall stores and brands typically do a good job with pre-launch marketing. Here we have The Children’s Place, a specialty retailer for children apparel and accessories, using a long stretch of construction barricade as a recruiter while also promoting their brand and products.
Large Format Printing In Marketing Is Growing
While the above examples represent popular tools and methods on how businesses use this type of printing, that list is growing, and large format printing is constantly evolving.
A joint study conducted in 2011 by FESPA and InfoTrends found that the world of large format print marketing using signs and banners is developing at an astonishing rate.
Now that you have a better understanding of the benefits of large format services for marketing collateral and what a high-quality sign in the right location can do to bring in new business, let’s review the main elements to consider prior to creating large signage below.
Main Takeaways
Location
The place where you decide to display your printing will affect both the materials you choose for your project and what types of text and imaging you use.
If you need signage for the inside of your retail store, you’ll require a very different version than the kind that has to draw attention from all the way across a tradeshow floor.
Although large format printing services always provide better visibility, don’t take this aspect for granted. Think long and hard about where your viewer will most likely be when they first lay eyes on it.
Materials
Then you have to consider what kind of materials will give you the best chance of success – both in drawing attention and maintaining its look over time.
Printing can now be done on a myriad of materials, making the applications of large format printing virtually limitless so every business can get exactly what they need at a reasonable price.
Installation
The world’s best large format signage isn’t going to do your company any good if you can’t actually implement it. So before you place your order, make sure you can install it on your own or that you’re working with a large format printing company that can do so for you.
Where To Get Large Format Printing For Construction Barricades In NYC?
We provide solutions for large and small retails for prints of any size imaginable. We’re highly skilled in large format, digital printing and offer project management which includes, site surveys, printing, and installation.
Summary
While this guide should leave you better informed on large printing for construction barricades, we understand that you have a unique business with unique needs. The design, printing, finishing, and display size of large format print advertisements will always vary depending on your company’s specific needs. If you’d like to learn more about how Color-X can help you make the most of these services for your company – including taking care of installation — feel free to contact us today.
