Did you know: 8 out of 10 impulse purchases are made in brick-and-mortar stores. If you stopped and thought about it, that’s a pretty amazing statistic. The better news? There are effective in-store marketing strategies on how businesses attract customer attention available right now that can help your business draw in more foot traffic and wheel in more impulse purchases.
Below we highlight 12 New York City in-store retail marketing examples that have been used by reputable brands in the past. Feel free to take a gander and even “borrow” a few ideas for yourself.
Why In-Store Marketing Is So Important?
With the rise of eCommerce, brick-and-mortar retailers today have to offer customers something more than the typical digital experience. In the flesh, all senses are triggered and the shopping experience is completely different, you get more chances to inspire action.
The average shopper will make 3 unplanned purchases in 4 of every 10 store visits. Without suggestive marketing triggers planted throughout the in-store customer journey, businesses miss out on easy opportunities to increase sales. Unfortunately, a lot of business owners today are unaware of the potential of suggestive marketing and are oblivious to fundamental tactics that help stimulate impulse purchases.
Create Custom Printed Walls For Retail Promotion
Draw curious eyes and customers into your store with custom vinyl prints. In this in-store marketing example, we show a vinyl background reflecting neon purple light. The contrast of the background and the white spotlight mesh well as it lights up the torso and dress, making the mannequin stand out that much more for that special someone ready and willing to buy on a whim.
Digitally Printed Large Scale Canvas Wrapped On Frame
You can digitally print large scale canvases of models wearing a new collection 24/7 in your store. Victoria Secret does an excellent job at many things and posterizing their models is one of the many. Notice how their sultry eyes lock with anyone who walks by — you can’t help but look and appreciate the content.
Color X Bloomingdales Custom Telescopic Graphics Display
With every new season, there’s a new reason. Here we have a spring fling in-store marketing campaign courtesy of Bloomingdale’s. The custom telescopic graphics display hang from the ceiling and are certainly hard to miss. Bright, concise, and compatible with the colors of spring, hoisting up festive large format prints is a great way to get customers to view all that is “hot” in your store.
Digitally Printed Wall Covering For Retail Store In NYC
Bigger is often better in in-store marketing. You really can’t go wrong with floor-to-ceiling wall branding. Blu Dot is a modern furniture store based out of Minneapolis with locations across the globe, including NYC. This digitally printed white, grey and black wall hint towards a forest-to-table theme, ultimately making their products pop out by cleverly hinting at a before-and-after.
Digitally Printed Magnets Make For Easy Installation And Change Of Graphics
There are a lot of interesting in-store marketing ideas that any brand can implement. In this retail sports store example, This image draws the attention of their customers using different shapes and materials and imagery. This digitally printed magnet piece highlights a digital Lebron James sporting The Lebron 12 next to a stack of Nikes.
Increase Brand Awareness With Pop-Up Stores
Pop-up stores are popping up everywhere, and are a growing trend in the market, some call it the Uberization of retail. Pop-ups are a great way to increase awareness, generate buzz about a new collection, and increase sales while minimizing overhead costs. Here we have large format graphics in a Nike pop-up, beautifully showcasing their products.
Build A Large Vinyl Wall Mural
With in-store marketing, you want to make the best out of every location possible. Here we have a large print showcasing Nike’s latest running shoe featuring tagline “run the way you were meant to” right next to a bench and shoes. Notice how the light shines on the red and black and how the contrasting colors add that extra pop.
Large Printed Images For In-Store Cash Wrap Display
Clever and effective. Post up as many marketing triggers near the check out as possible and suggest as many products while customers wait in line. Here we have a large graphic of a yellow-haired model wearing a yellow jacket looking straight into your soul, almost as if the coat and she are popping out of the wall, all spotlighted in white light. And see how convenient: There’s a display of sunglasses right next to her; you know, in case it gets too bright for you.
In-Store Inkjet Mount Die Cut
A great way to pull in customers into a department is with in-store cuts that can cover pillars and slide onto tops of kiosks or hanging frames. The NFL does a good job here with this in-store marketing example, decorating a bland corner like it was a football field packed with player merch. Without question this resonated with their target audience, you really can’t miss a green field in a shopping mall filled with white tile and white backdrops.
Retail In-Store Floor Graphics
Stairs offer a unique opportunity for businesses to grab the attention of customers and are often overlooked. Here we have green and yellow prints in between stairs that form a large swirly whirlwind that hypnotizes foot traffic into walking up into the store; inspiring a sense of mystery and sparking curiosity, exactly what you want in a large stairway graphic.
Print Large Format Graphics And Contour Cut To Shape
If you can add an Instagram-worthy moment in your store, do it. It engages with your audience and gives brands free and hopefully viral publicity. Breaking convention has always been an effective way to get noticed. Here we have a NYC retailer adding ice cream cones next to mannequins, a strategically placed sweet magnet that hopes to draw in all those who pass by. You can directly print large format graphics on a board and contour cut it into shape like what we see here — brilliant.
Improve Customer Experience With Vinyl Banners
Entering and navigating through large department stores can get a little overwhelming at times. A great way to provide a positive customer experience is by effectively labeling isles, getting customers to where they need to be as fast as possible. Vinyl banners do a great job at highlighting products in a large and crowded store, which makes it easier for both customers and employees.
Summary
Every retail store should leverage every opportunity that it can to attract customers and inspire them to buy. Whether you use large format murals or bright shiny neon lights or cash out triggers or large printed magnets and cut-out boards, the ideas mentioned above are seen across New York City for good reason: they work.
If you have any questions about in-store marketing in New York or looking for a company that can help with large format printing in New York City, feel free to contact us.
