Large format graphics are everywhere. From in-store displays promoting to-die-for products to waving banners at international trade shows to family portraits hung on hallway walls, you can find them anywhere in any city. They are printed out and used by all the reputable brands and certainly do add a magical touch to any environment.
We’ve seen just about everything when it comes to graphics. So if you’re looking for the best way to make the most out of large format printing, whether it be making graphics for your next marketing campaign or for something a bit more personal at home, below we highlight our favorites for you to check out.
So first of all, how did large format graphics get so popular?
Large format graphics started to move into the mainstream during the digital boom in the early to mid-90s. With digital fine art photography growing in popularity, the transition from film cameras to digital cameras led to a trend and demand for large format printing. By the first decade of the 2000s, everyone was printing in large format, from schools to sports teams to rock stars to Fortune 500 brand names, the transition from film photography to digital was inevitable.
Here we take our best examples of brands using large format graphics for both indoor and outdoor use. Take a look and let us know what you think in our comments section below.
Repeat Banners
Here we have a step and repeat banner for luxury jewelry brand Tiffany & Co. Its minimalist approach offers a sense of sophistication and class; showing off their iconic brand typography on a classic white background, a true testimony to years of solid branding.
In-Store Visuals
Hands down, wall graphics are one of the most popular ways brands make use of empty wall space. If you have a blank wall and feel like you’re not taking advantage of its potential, fill it up with a visually stunning graphic. Whether it be in-store or off-site, you can turn any bland backdrop into something special.
Backlit Lighting
Featuring the Council of Zoom, an example of when Nike used large format graphics in a ‘litup’ marketing campaign. Here you can see how the athletes glow via LED lights on a black and white backdrop – super flashy. If you’re looking to turn your marketing message into something larger than life, then you may want to consider adding some light within your large format graphic.
Store Opening Barricade
Famous sportswear fashion brand Michael Kors and their store barricade show us a great example and one of the best ways of how a business can use large format graphics to get their marketing message across. The storefront is a great way to build buzz around a grand opening, especially when you are vying for the attention of window shoppers.
Container Vinyls
A lot of businesses are repurposing shipping containers these days. However, in spite of the clever idea, most of the repurposed containers are visually unattractive. With large format graphics, anyone looking to repurpose shipping containers can make them look more appealing to the environment.
Corporate Mural Walls
Corporations love to do it big. Here we have a cost-effective corporate mural recreating an action-packed scene across a hallway wall. With large format printing, you can get the same effect indoors while taking your target audience on an out-of-this-world journey. Whether it be for a Comic-Con, a movie release or an international auto trade show – you’ll be able to instantly woo the crowd.
Stretch Canvas
Classic, personal and magnetic, stretch canvases are a great way to add a personal touch to an impersonal wall. From digital fine art photography to classic paintings to your very own creations, you can take a special photo and turn it into a stretch canvas. Here we have a one of a kind image of Ellen DeGeneres lying on a white couch.
Giant Window Vinyls
Window Vinyls are a great way to market your message and leverage window space. Businesses can hide what was once there, create mystery and tell a new story – beckoning prying eyes. You can surely “wow” your visitors with vinyl panels that effortlessly catch attention.
Printing Towers
For any business with multiple workstations looking to market products or services, large format graphics on towers are a no-brainer. Printing towers are the perfect medium for those in fashion, beauty or technology to just to name a few verticals. They provide a uniform communications message consistently as a team while working independently.
Real Estate Outdoor Marketing
Traffic intersections are one of the best places you can prop up your marketing message. You’ll be able to make an impression on anyone driving passed or idling in traffic. And for whatever reason, if your building or storefront is going through renovations, large format graphics like these are a great way to keep your marketing message above the clutter.
Fabric Banners
Fabric banners have a certain aesthetic that promotes royalty, success, and wealth. They are easy to market, store and are also a classic way to promote your message. The example above showcases our fabric banners elegantly hanging from the window displays of Banana Republic.
Museum Graphics Outdoor Vinyl
If you’re looking to exhibit your communications message outdoors, pay attention to how museums do it, after all, they have mastered the exhibiting process. Museums across the globe consistently use large format graphics to help showcase artistic work. Here we show an outdoor vinyl graphic next to an exhibit entrance, it’s high-quality, visually striking and made to stand outdoor conditions – a win-win-win
Summary
If you’re in the communications and marketing field chances are that at some point you’re going to take your message to the masses. Large format graphics helps amplify your message and deliver high-quality communications within your budget. This article showcases just a sample of the best ways you can use large format graphics for your marketing message. If you think we missed out on your favorite method, let us know in the comments section below.
