It is not easy to stand out in the heart of NYC’s busiest street. This retailer has utilized their large windows as an opportunity to do so. Digitally printing image on adhesive vinyl and installing direct to multiple windows to create this very impactful branding opportunity . When printing files oversized, resolution is key in achieving hi quality images. As images enlarge resolution gets less so it is crucial to start with optimal resolution . Resolution requirements can vary depending on what material and print machine is being used. The best way to ensure great quality is to communicate with your printer and to see test proofs to size. Another way to ensure the installation goes as planned is for accurate field measurements. If measurement is slightly off on one window it is magnified at full size . Ask you print/install vendor to confirm size with site surveys. This is a great investment to avoid install issues. Upon review of sizes in the field we can make adjustments to file to compensate for any discrepancies .
